SEO & Backlink Strategies With Richard Kennedy artwork
The Agency Accelerator

SEO & Backlink Strategies With Richard Kennedy

  • S2E78
  • 31:54
  • July 29th 2021

Does your agency have a robust SEO and backlink strategy in place? 

If not you should, and in this episode of The Agency Accelerator Podcast, I am joined by one of my clients and one of The Self-Running Agency Group members, Richard Kennedy, who explains why SEO and a backlink strategy is a must.

Richard runs an e-commerce SEO agency, Arken Marketing. Arken helps SME e-commerce businesses grow and compete against the big players in the market, by utilising effective SEO.

Richard shares how he started Arken Marketing and how he helps SME e-commerce businesses grow and compete using SEO and backlink strategies

Time Stamp

[1:11] Backstory in building an SEO agency and Richard’s future aspirations for Arken Marketing

[4:24] How to figure out your niche when starting up an agency

[6:36] Tips in niching down your business

[9:17] Defining SEO in a broader context

[10:37] What are the advantages of using SEO over PPC?

[11:56] The importance of being ranked organically

[12:24] Why SEO is an effective strategy for your business

[13:05] Benefits of link building for your website

[14:14] Understanding link building, domain authority rankings and backlinks

[17:21] How to implement link building strategies

[19:11] How to distinguish a good backlink from a bad backlink

[22:21] What is the deciding factor if a link is worth pursuing or not?

[22:50] Tips in creating SEO strategies for your business

[24:11] What is the ‘dream 100’ system?

[26:19] How to build good quality and trustworthy website

[29:26] Why ‘focus’ is important for your business’ SEO strategy


“I don't want to be too big, but I've always wanted it to fuel my other projects.” - Richard Kennedy

“...not every business defines its success by how big it is or how fast it grows.” - Rob DaCosta

“We only work with people that we want to work with and they want to work with us and it's made it a whole lot easier in the long run in the short term.” - Richard Kennedy

“..the website needs to be trustworthy… approachable... Having good content makes everything so much easier.” - Richard Kennedy

“ just can't replicate success through copying.” - Richard Kennedy

“..building your dream 100 list is actually one of the systems that we teach in The Self-Running Agency Group.” - Rob DaCosta

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Useful links mentioned in this episode:

The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.

Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.

Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.

To learn more about Rob, his coaching and training, visit the website