Succession Planning & Selling Your Agency With Trenton Moss

Today we are discussing growing and scaling your agency and succession planning with Trenton Moss. This is a very honest ‘warts & all’ conversation where Trenton shares the ups and downs of growing his agency. After 15 years he sold his £3m agency before starting his current business Team Sterka.

Time Stamp

[01:30] Trenton’s 15-year journey of starting and selling his agency

[03:45] The catalyst ‘moment’ to starting our own business

[04:05] The milestones and hurdles of growth

[06:24] The choice between being a freelancer and growing an agency

[06:46] How Trenton’s role changed during the growth of his agency

[10:30] How Trenton managed to delegate and ‘let go’

[13:04] The one clear lesson Rob learnt when running his agency

[14:00] The importance of having clear roles & responsibilities

[16:31] Why did Trenton decide to sell his agency?

[18:34] Don’t sell your agency when you are feeling worn out, tired and stressed

[19:25] The process for selling the agency over a 9-month period

[22:00] How Trenton negotiated a no ‘tie-in’ period

[23:40] 3 reasons why we don’t make a sale happen

[25:33] The importance of thinking about what’s next before you sell your agency

[26:00] The challenges of working for someone else!

{26:55] Why did you start an upskilling business?

[29:30] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“There is no manual or set of rules to growing an agency - you have to keep trying and flexing to find what works” - Trenton Moss

“Hanging out with other agency owners to learn and get advice is so invaluable” - Trenton Moss

“Alot of agency owners are control freaks so they find it hard to let go and delegate” - Rob Da Costa

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Useful links mentioned in this episode:

• Trenton’s LinkedIn Profile
• Grow your agency with The Self-Running Agency