The Anatomy Of A High-Converting Email

What is the anatomy of a high-converting email?

If you are a regular listener to this podcast, then you know I am a massive fan of using a mailing list as a central part of your business development strategy. 

A lot of people buy into the concept of building a list and regularly emailing that list but then they get stuck because they don't know what to send or their open/engagement levels are disappointing so they get disheartened and quit!

So in today's episode of The Agency Accelerator Podcast, I dig into what makes a great email and how to structure an email to maximise engagement.

This episode is brought to you by my brand new programme: The Build, Nurture and Convert Blueprint, which is the A to Z of building a complete email marketing machine to attract new subscribers, nurture them and then convert them into loyal customers. 

I'm providing a special offer for podcast listeners. 

Join my brand new email marketing & list building programme, The Build, Nurture, Convert Blueprint. Use 'PODCAST20' at checkout to get a 20% discount.

Time Stamp

[1:50] The importance of building an email list

[2:28] Understanding the three (3) crucial parts of a successful email 

[3:07] #1: Getting the subject right

[4:16] Different types of subject lines

[5:52] Tips in writing emails

[6:21] #2: Using P.S as a way to sell products or services

[7:46] #3: Writing the body of an email

[8:37] How to add value to your readers

[9:27] Which is better: text-based email vs well-designed graphic email?

[10:16] The concept of “Pain, Agitate and Solve’ to structure a high-converting email

[12:21] The ideal frequency in sending emails

[13:10] The average benchmark rates for conversion, click-through rates and engagement

[15:25] NEW! Email Marketing and List Building Programme: The Build, Convert and Nurture Blueprint

Quotations

“..no matter how powerful the content of your email is, the subject line determines whether your email is going to be opened, ignored or just thrown straight in the trash.” - Rob Da Costa

“I think you should send emails at least once a week or twice a month, but certainly no less frequently than that, because people will forget you.” - Rob Da Costa

“Try and get 1% better every time you write an email. Remember, doing something imperfectly is much better than waiting till you can do it perfectly.” - Rob Da Costa

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Useful links mentioned in this episode:

• The Build, Nurture, Convert Blueprint Programme - Promo code: 'PODCAST20'
• Rob Da Costa’s YouTube Channel 
• Get in touch with Rob at [email protected]