The Delegation Dilemma: Tips for Agency Owners to Let Go and Level Up

Welcome to the latest episode of the Agency Accelerator podcast. Today we are delving into the challenges that agency owners face when it comes to letting go and stepping up in their businesses. 

Drawing from his own experience of running an agency, Rob discusses the importance of delegation, the benefits it brings, and the mindset shifts required to make it successful. He shares practical tips and strategies for starting to delegate tasks effectively, including calculating the value of your time, creating standard operating procedures, and challenging your perfectionist tendencies. 

Whether you're just starting out or have been running an agency for years, this episode is packed with insights to help you level up and achieve a better work-life balance. 

Time Stamp

[0:15] Introduction and my experience of running my agency

[01:40] Black Friday offer to Join The Self-Running Agency Implementation Group

[03:14] Why do agency owners get stuck in the weeds, what is the issue with this?

[04:53] Your notional hourly rate - what is an hour of your time worth?

[06:28] Why is it so hard for agency owners to delegate?

[08:00] The benefits of delegation

[09:29] How do you start delegating tasks?

[12:00] Focus on the things that you can truly only do

Quotations

“Assess your tasks by your notional hourly rate, if the task is worth less, then you need to get it off your plate” - Rob Da Costa

“50% of running a successful agency is a mindset” - Rob Da Costa

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Useful links mentioned in this episode:

• The Self-Running Agency Implementation Group, Black Friday Offer
• Free Guide: 9-steps to Great Delegation