The Entrepreneur's Curse - Stop Chasing Shiny New Objects!

Entrepreneurs are, by definition, ideas people and typically not very good at the detail & not very good completer/finishers. This puts them in the precarious position of getting bored if they don't get immediate results, and this can easily lead them to chase the next shiny new object! 

In today’s podcast, I dig into this issue and share 7 strategies to get focused and avoid being distracted by shiny new objects.

Time Stamp

[01:29] A definition of Shiny New Object Syndrome

[02:00] What triggers Shiny New Object Syndrome?

[02:03] Information overload and FOMO

[03:40] 4 drawbacks of following shiny new objects

[05:38] 7 strategies to help you stay focused and avoid shiny new objects

[05:53] Strategy 1: Have a plan, stick to it and revisit it regularly

[06:12] Strategy 2: Translate your plan into months, weeks and days

[06:26] Strategy 3: Use your plan to assess new ideas against - great idea or shiny new object?

[07:13] Strategy 4: Write new ideas down to get them out of your head

[07:30] Strategy 5: Limit the number of projects you focus on

[07:58] Strategy 6: Limit the number of people, blogs or podcasts you listen to and get influenced by

[08:18] Strategy 7: Limit the amount of time you spend on social media and the channels you follow

[09:06] What is Monkey Mind and do you suffer from it?

[10:11] The consequences of having a Monkey Mind!

[11:10] 3 tips to calm your Monkey Mind

[11:23] Tip 1: Know that it is possible to manage your Monkey Mind

[11:49] Tip 2: Have a conversation with your Monkey Mind

[12:05] Tip 3: Keep a journal 

Quotations

“A strategy you currently implement might not be sexy but don’t let shiny new objects distract you from it if it works” - Rob Da Costa

“Get ideas out of your head by writing them down on paper. This means you won’t forget them but you can let them go and focus on the task at hand” - Rob Da Costa

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Useful links mentioned in this episode:

• FREE Workshop: 3 Ways to Raise Your Prices & Profits
• Mindset Guide
• Productivity Guide