Using A Lead Magnet To Get New Subscribers To Your Mailing List

Any of you who listen to my podcast regularly will know that when I have a guest, I ask them what advice they would give their younger selves just starting out in business if they could go back in time. 

Now some of you have asked me, “well Rob what would you say to your younger self?” So, the piece of advice I would give my younger self is to start building my email list as soon as I started my business. If I had figured that out earlier, I would have a much bigger list now. And more importantly, I would have a much bigger pool of ideal target customers to nurture and ‘fish’ from. 

So in today's episode of The Agency Accelerator podcast, I want to revisit one of my favourite topics because it's one of the most valuable things you can do in your agency and talk about the importance of building your mailing list, and more specifically, how to get new subscribers to join your list. 

Now I've spoken about the importance of building your list before (in episodes 5 and 30), but today I want to dig in to specifically discuss how you can get more subscribers.

Time Stamp

[0:14] What advice would I give my younger self if I could go back in time?

[2:43] The importance of building a mailing list

[3:40] What is the best structure for an email?

[4:04] How to win new clients

[4:55] Understanding the value of a ‘lead magnet’

[8:00] What is the best place to get people to start engaging with your lead magnet?

[8:56] An overview of how a sales page works

[10:34] The components of an email automation system

[14:39] How to set up a sequence of emails in an email automation system?

Quotations

“Every business will have two or three marketing activities that work well for them and deliver good results.” - Rob Da Costa

“..the bigger the list, the more value you will get from it. And communicating regularly with your list means that you're keeping your list clean and you are keeping them connected with your agency.” - Rob Da Costa

“Remember, your goal with these emails is to nurture them through the sales funnel so that you can identify your five-star prospects (your hot prospects) and start having a more personalised engagement with them.” - Rob Da Costa

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Useful links mentioned in this episode:

• Mailchimp
• ActiveCampaign
• WordPress
• Thrive Architect
• Kartra
• Example lead magnet: Your Email Welcome Sequence
• Rob Da Costa’s YouTube Channel 
• Get in touch with Rob at [email protected]