Using stories and testimonials to bring your marketing to life with Miranda Birch artwork
The Agency Accelerator

Using stories and testimonials to bring your marketing to life with Miranda Birch

  • S2E56
  • 41:21
  • February 25th 2021

In today's episode of 'The Agency Accelerator Podcast’, I get together with Miranda Birch, founder of Miranda Birch Media; a company helping business tell stories to better engage with their clients. Today we talk all about the importance of storytelling in your marketing and also the value of great customer testimonials. This episode is packed with actionable items, so I know you're going to find it really useful and insightful.

Time Stamp

01:22 Miranda Birch introduces herself, her background, and why she loves stories 

03:01 The power of storytelling for agencies wanting to connect with potential and existing clients 

06:07 What makes a good story 

08:17 The role of customer testimonials in an agency’s sales process 

13:28 The best format for testimonials 

14:50 How to maximise the value of a video testimonial 

16:14 What point should an agency approach a client for a testimonial 

21:25 What to do when a client does not want their name published in relation to a testimonial 

24:20 The do’s and don’ts of getting, interviewing and creating testimonials 

26:15 Miranda’s new online courses about testimonials and how to capture stories that convert 

32:38 The benefits of getting in front of the camera 

35:40 Miranda’s advice to her younger self starting out in business 


Useful links:

***BRAND NEW AGENCY TRAINING***

3 Sales Strategies That Work!

​​​​​​​How to fill your pipeline with ideal leads in just 90-days

Save Your Seat here: https://buff.ly/3p6lmeG

Useful links:

Miranda Birch Media

Attract more clients with 10 minute testimonials with Miranda Birch

Miranda's email series: Pick My Brain

Connect with Miranda on LinkedIn

Download The Self-Running Implementation Book

Download The Lead Generation System Book

Download The Strategic Email Marketing That Gets Results Book

Join my Facebook group ‘The Agency Accelerator’

Download the 'Creating A Sustainable & Profitable Agency' book


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Thanks so much and see you next week!

Rob

The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.

Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.

Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.

To learn more about Rob, his coaching and training, visit the website