Video content is dominating the world right now, but for so many of us (myself included for a long time!) the thought of getting in front of the camera can put us into a cold sweat!
Laura Evans runs a video and podcasting company called Let’s talk Video Production and I was super excited to have her as my latest guest on the Agency Accelerator Podcast.
We are going to be talking all things video and podcasting and why you should seriously think about adding these into your marketing strategy, if you haven’t already done so.
[3:49] Me and Laura both have experience of being made redundant but this can sometimes be the best thing to happen to you!
[6:20] Laura explains why businesses ought to be using video as part of their marketing strategy. Many of us are still fearful of this, but both videos and podcasts can be a great way of building a relationship with your audience, so it’s important to try and overcome this fear. Remember, it’s not all about you, it’s about your audience and the value you can bring them!
[11:25] Different methods work for different people when recording videos. Whether you use an autocue, post-it notes or you just wing it, do what works best for YOU.
[13:17] Laura gives some great tips for someone planning on recording a 2-3minute video on their own (without a production company!) including some awesome affordable gear suggestions.
[20:40] What is the ideal video length can how can video content help with your SEO?
[25:54] Podcasting is great for visibility but can it help you get more clients?
[32:50] If you could go back in time and give your younger self some business advice, what would it be?
Links Mentioned In The Ep:
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The Agency Accelerator
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website