What is your "notional hourly rate"?

Why on earth are we talking about hourly rates?!

If you know me, you’ll know I HATE it when agencies charge by the hour. After all, your clients are buying outcomes, not time.

That said, you should at least have an idea of what your own notional hourly rate is (i.e what an hour of your time is worth) so you’re able to figure out if you should be spending your time on certain tasks or not. 

So, let’s get on with today’s short but very important show!

[02:23] What do you think a fair price for an hour of your time is?

[02:55] Let’s say you’re worth £150 an hour. Is the current task that you’re working on worth £150 an hour or less? If the task is worth less, why are you doing it? You need to apply one of the four Ds!

[04:24] If you’re serious about not being a bottleneck to your agency’s growth, you need to slow down to speed up!

[05:56] Is your agency self-running? Most aren’t…

[07:11] There are always ways of outsourcing tasks whether it be with a VA or software, or both!

[09:42] If you’re doing tasks below your hourly rate, you could be missing out on doing tasks at or above your hourly rate. Don’t make this mistake!

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Thanks so much,

Rob