Outcome driven websites - Lee Matthew Jackson - S34-E08

The website is often seen as a checkbox on a long list of mundane and irrelevant marketing activities. It tends to become an online "calling card" with little to no thought on what it should actually do for the website owner. As agency owners we have an awesome opportunity to help build websites that help people achieve their objectives and we can do that from the wealth of experience we've had getting it right and learning from when we got it wrong.