$400, One Truck, and a Tune: How Jason Stenseth Built a Brand That Sticks
- S3E222
- 50:42
- November 6th 2025
When most people hear “ROX Rocks Heating and Air,” they don’t just remember the tune — they remember the brand. This week, the Blue Collar Twins, Jason and Jeremy Julio, sit down with Jason Stenseth, President of Prime Home Services Group, to unpack how $400, a beat-up truck, and a $60 jingle grew into a thriving portfolio of home-service brands.
From working in his father’s HVAC shop at age 12 to acquiring and scaling multiple companies, Stenseth’s story is pure blue-collar brilliance. He reveals how bold marketing moves, community-first outreach, and a focus on profit over size powered his growth — and how systems, service plans, and strong teams keep it all running.
Tune in to hear how one catchy jingle, a few gutsy risks, and relentless drive transformed a small shop into a lasting brand built on grit, creativity, and customer loyalty.
Show links:
From Gym Teachers to Service Leaders: The Julio Twins' Story | Last Bite Mosquito, Viking Pest https://youtu.be/DAYxtzhswxs
From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience
The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.