EP230: From Zero To 3,000 Reviews In 3 Years – How Ruva Blends Door-to-Door & Digital In The Northeast
- S4E230
- 48:37
- January 15th 2026
In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Trevor Sharp and Scott Sandberg from Ruva Pest Control, the Utah door-to-door guys who packed up, moved to Connecticut, and built a high-retention pest brand from scratch.
In just three years, Ruva has stacked close to 3,000 five-star Google reviews, blended aggressive door-to-door with disciplined digital, and built a culture where twenty‑somethings earn $80K+ and line up for supervisor licenses. They share how they chose Connecticut, why they fired almost their entire first ops team, and how they rebuilt around culture, referrals, and customer experience.
This is a doors-to-boardroom playbook on building a real company behind a door-to-door engine.
You’ll learn:
• Why they left a big national and relocated to Connecticut with zero presence
• The hiring mistake that wrecked year one ops and how they fixed retention
• How they use NPS and review-based incentives to drive service quality
• Why combining door-to-door with LSA, PPC, and referrals beats single-channel growth
• How they’re structuring branch equity for future leaders (and why it matters)
Ready for boardroom-level help with your own business?
• Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com
Connect with the hosts:
• Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com
Connect with Paul:
• Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore
The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.