EP233 – From Lawn Care to $100M Pest Control Empire: Jonas Olson's Journey
- S4E233
- 56:52
- March 5th 2026
In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Jonas Olson, the founder and CEO of Pest Badger in Wisconsin and Michigan.
Join us as Jonas shares his inspiring journey from lawn care to building a multi-million dollar pest control empire. Discover his strategies for scaling, marketing, team building, and the importance of relentless execution in business growth.
You’ll learn:
- From Lawn Care to Pest Control: A Unique Transition
- Navigating Challenges: The Impact of COVID-19
- Scaling Success: The Growth of Pest Badgers
- Marketing Magic: Standing Out in a Competitive Industry
- Empowering Teams: The Role of Equity in Growth
- Business Models: Balancing Equity and Salaries
- Innovative Marketing Strategies for Customer Acquisition
- Market Research: Lessons Learned from Expansion
- The Journey of Writing a Book: Insights and Experiences
- Daily Routines: Balancing Work and Family Life
- Growth Mindset: Setting Ambitious Goals and Achieving Them
- The Role of Mentorship in Business Success
- Learning Through Failure
- Networking and Relationships
- Building a Strong Team
- The Role of Discipline in Success
Ready for boardroom-level help with your own business?
• Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com
Connect with the hosts:
• Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com
Connect with Paul:
• Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore
The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.