Harnessing AI for Business Growth: Insights from Mat Rogers
- S4E234
- 56:18
- March 12th 2026
In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Mat Rogers, the COO at Lizard Marketing.
Join us to learn about Mat's career evolution from pest control to marketing. The impact of AI and digital tools on business growth and the strategies for branding and online presence in the service industry.
You’ll learn:
- From Pest Control to Digital Marketing
- Navigating the Digital Marketing Landscape
- The Impact of AI on Marketing Strategies
- Building Strong Client Relationships
- Managing Client Expectations
- Growth Stages of Businesses
- The Role of AI in Business Growth
- The Future of AI in Marketing
- AI's Impact on Business Operations
- Optimism and Concerns About AI's Future
- The Power of Branding in Digital Marketing
Ready for boardroom-level help with your own business?
• Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com
Connect with the hosts:
• Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com
Connect with Paul:
• Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore
The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.