The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine
- S3E210
- 40:38
- July 10th 2025
After losing his first fortune to a Ponzi scheme in his late twenties, Brandon Kraupp didn’t lick his wounds—he grabbed a clipboard. Today, his Utah-based Romex Pest Control spans four states, fields nearly two hundred teammates, and runs on an EOS-powered culture that blends door-knock grit with relentless data-tracking. Brandon sits down with the Blue-Collar Twins to share how maxed-out 0 % credit cards and a “just make more tomorrow” mindset turned a single truck into a regional platform. You’ll hear:
- FBI Wake-Up Call – why losing everything crystallized a fearless approach to risk and growth.
- Door-Knock Science – mastering 55-plus communities and turning authenticity into daily deals.
- Data over Drama – using market analytics, WiseTack financing, and EOS scorecards to steer every expansion.
- Culture Moat – six core values, weekly L10s, and therapist-mediated exec meetings that keep 180 people rowing.
- Next Moves – an aggressive Texas build-out, acquisition targets on the Gulf Coast, and AI sliding into every SOP.
Stick around for Brandon’s take on “stealth-wealth” margins and a quick CTA to Paul Giannamore’s Private-Equity Masterclass playlist—then audit the numbers that actually move your own scoreboard.
From PE Teachers to Pest-Control Owners: The Julio Twins’ POTOMAC Experience
https://www.linkedin.com/in/paulgiannamore
Produced by: www.verbell.ltd
Timestamps (podcast.co-ready)
00:00 – Cold-open: Brandon on San Antonio’s $2 M sprint and ignoring competitors
00:35 – Meet-cute in Denver: Twins recap how Romex hit the Buzz radar
02:00 – Idaho & Utah roots ➜ NC lake life and snowboard obsession
04:00 – Pre-dental student to Yamaha finance wiz; first taste of sales
05:55 – Buying the dealership at 23 amid the 2008 crash
07:50 – The $50 K zero-percent credit-card gamble (dad said “pound sand”)
10:30 – #1 Yamaha dealer award, Hawaii trip & seven-figure exit at 27
12:45 – Houseboat “retirement” on Lake Powell—then the FBI phone call
15:30 – Ponzi fallout: losing everything, choosing bounce-back over bitterness
18:15 – Digital-marketing lessons he’d use to 10x a dealership today
21:30 – Door-to-door debut with Alterra; launching Romex during senior year of college
24:00 – Early offices, small acquisitions & meeting sales phenom JJ
27:00 – High close-rate playbook: 55-plus communities and 10-deal days
30:00 – Golden-Door sellers, mindset of elite reps, and JJ’s natural talent
32:45 – Romex footprint: TX, OK, LA, MS—why every growth dollar points to Texas
34:50 – Data-driven market picks; San Antonio case study
35:35 – Revenue targets: $50 M by 2027, PCT Top-40 climb, margin focus
38:00 – Personal goals: lake-house life, golf bets & the women’s-attire wager
39:55 – Twins invite Brandon to Potomac 100 mastermind in Puerto Rico
40:30 – Dylan Seals outro & Masterclass CTA
The Boardroom Buzz: Grow, Sell, or Exit
Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit.
Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute deep-dives that unwrap one real transaction and one valuation lever you can pull today, plus quick “Market Pulse” riffs that flag shifts every operator should watch.
If you’re a majority or significant-minority owner eyeing the $5 M–$100 M revenue range, tune in for gritty war stories, step-by-step tactics, and the confidence to choose your own endgame. New episodes every Thursday. Presented by POTOMAC M&A.