Episode 15: Why You Should Hire a Fractional CFO ft. Ann Campeau artwork
The Cash Flow CFO Podcast

Episode 15: Why You Should Hire a Fractional CFO ft. Ann Campeau

  • S1E15
  • 24:12
  • February 27th 2023

"I think that's also one of the components that make people shy away from bringing in a financial professional is  they think,

“Oh, well, they're going to speak in all this technical jargon that I'm not going to understand as a business owner.”

Or maybe they feel like,

“I don't want to feel stupid, I'm really smart, so how can I feel so stupid when it comes to my numbers?”


 - Andrea Jenson


Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Ann Campeau from Strut Bridal Salon and Garnet & Grace Bridal Boutique. Anne started her own bridal salon 14 years ago and has grown it to four sites in Arizona and California.


We'll discuss a variety of topics, including what Ann discovered about the financial world that she hadn't known before and the secret to operating a prosperous business. Ann has managed the company for the past 14 years, during which time there have been numerous proud successes, memorable events, and milestones. Along the way, there have also been a lot of difficulties and failures.


In this episode, we'll also highlight how frequently they utilize cash flow forecasts in their businesses, Ann's advice for folks who feel incompetent when it comes to business numbers, her tips for a business owner who wants to go to the seven- and eight-figure range, and much more!


Join us to learn the whole story!


“One of the things entrepreneurs worry about is the cost of hiring an expert and sometimes you have to ask, what's the cost of not hiring an expert, right? That's really an important number to at least think about and there are ranges of hiring. You can hire somebody who's super high level and that might cost you a lot.

Or like I said, I have a logo designer who charges me 200 bucks and I only need files from him once in a while. And that is a really easy expense. But I know I'm getting quality work and I am only paying when I need it.”


 - Ann Campeau


Why You Should Hire a Fractional CFO


While businesses can handle their accounts independently, employing a part-time CFO is a great choice. An outsourced CFO or a fractional CFO is part-time or temporary financial expert firms hire to oversee their finances. These experts concentrate exclusively on the vital fields of accounting and finance. Andrea's service was created in a fractional capacity because most business owners don't have the funds or need for a full-time CFO. Hence, the Cash Flow CFO enters the picture. They can offer speedy analysis and valuable financial data that keep organizations operating and expanding. Employing a fractional CFO will be advantageous regardless of how big or how little your business is. You can expand your company by addressing specific financial difficulties with their help.


“Our service was born in a fractional capacity because most business owners between the 1 and 10 million don't have a budget for a full-time CFO, nor do they need a full-time CFO.

So that's where we come in. We're able to at a fractional level, provide that quick insight, actionable financial information that keeps them going and growing their businesses.”


 - Andrea Jenson


Want to get in touch with Ann Campeau?


LinkedIn: https://www.linkedin.com/in/anncampeau/

Facebook: https://www.facebook.com/ann.campeau/

Twitter: https://twitter.com/acampeau

Strut Bridal Salon: https://strutbridalsalon.com/

Facebook (Strut Bridal Salon): https://www.facebook.com/StrutBridalSalon

Pinterest (Strut Bridal Salon): https://www.pinterest.com/strutbridal/

Instagram (Strut Bridal Salon): https://www.instagram.com/strutbridal/

Garnet & Grace Bridal Boutique: https://garnetandgrace.com/

Facebook (Garnet & Grace Bridal Boutique): https://www.facebook.com/garnetandgrace

Pinterest (Garnet & Grace Bridal Boutique): https://www.pinterest.com/garnetandgrace/

Instagram (Garnet & Grace Bridal Boutique): https://www.instagram.com/garnetandgracebridalboutique/

The Cash Flow CFO Podcast

Hey everybody, welcome to The Cash Flow CFO podcast, the show that explores the financial side of running a business for people who want to maximize profitability and scale with confidence.

If you want to make smart financial decisions based on data and put more of your hard-earned profits into your pocket, this is the podcast for you.

The Cash Flow CFO Podcast is brought to you by The Cash Flow CFO. Did you know that, on average, business owners have up to 84% of their personal net worth tied up in their business? Our team of virtual CPAs and CFOs, as well as accounting and bookkeeping experts empower business owners just like you to make big leaps that help them maximize profitability and scale with confidence.

Visit thecashflowcfo.com for more information, and thank you for listening.