Hope Is Not a Strategy: Making Smart Money Moves, with Marla Reynolds

“Scenario planning is like looking into a crystal ball—not to predict the future, but to be ready for it.”

- Marla Reynolds

Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Marla Reynolds, a seasoned strategic advisor who brings clarity, calm, and confidence to business owners navigating financial challenges. With decades of experience helping companies of all sizes manage cash flow, plan for the unexpected, and build long-term resilience, Marla has a gift for making complex financial strategies simple and actionable. Her mission is to empower CEOs with the tools and insights they need to lead with clarity and protect their business’s future.

Join us to learn the whole story!

“Cash is oxygen for a business. Without it, you can’t breathe, and you can’t grow.”

- Marla Reynolds

Understanding Your Cash Flow

Hi friends! In this episode, I talk with Marla Reynolds. Marla is great at helping businesses get smart with their money. We dive into why it’s so important to really understand your cash flow. That just means knowing how money moves in and goes out of your business. When you keep a close eye on your cash, it helps you make better choices and sleep better at night!

Planning for the What-Ifs

Marla and I also talk about something called “scenario planning.” Don’t worry—it’s not as hard as it sounds! It just means thinking ahead and asking, “What if this happens?” That way, you're ready for good times and tough times. We share tips on how you can look at different options and stay calm when things change.

Getting Paid on Time

Another big topic is collections—getting paid on time! We explain how to make it easier for clients to pay you, and why it’s okay to have clear rules about payments. We both agree that setting up smart systems helps you avoid money stress and run your business with more confidence.

Tools That Make Life Easier

At the end of the episode, Marla shares some great tools that help you manage your money, even when things feel uncertain. This episode is full of simple ideas that really work. I hope you enjoy it and feel more in control of your business finances!

“Having the right tools gives you freedom. When you know where your money is going, you get your power back.”

- Marla Reynolds

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