Marketing Outside the Box: John Dwyer Says Your Customers Deserve a Happy Meal Toy

“Look, if you don't have an organic wow factor, then you have to come up with one.”

- John Dwyer

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this interview with John Dwyer, who’s built quite a global reputation for his extraordinary marketing strategies. Founder of the Institute of Wow, John is a direct response marketing expert known for his outside-the-box thinking. He made waves when he brought Jerry Seinfeld out of retirement to promote an Australian bank with a record-breaking free vacation campaign. This brilliant approach turned heads in the banking industry and set new standards for incentive-based marketing.

Join us to learn the whole story!

“My advice to small or medium sized businesses is stop price discounting. Use a Happy Meal toy philosophy to actually distinguish your products or services from the competitors, and you just watch what happens.”

- John Dwyer

What’s My Reward?

In our conversation, John shares his philosophy: businesses must “wow” their customers to stand out. From small businesses to corporate giants like Disney and KFC, John has crafted incentive-driven campaigns that drive measurable results. He explains how businesses can use platforms like Facebook and Instagram to run creative, targeted campaigns—turning contests and giveaways into lead-generation gold. He highlights that most businesses miss opportunities to incentivize customers, often defaulting to price cuts instead of using compelling rewards to boost engagement.

Everyone Should Get a Toy

John breaks down his Happy Meal-inspired strategy: providing low-cost, high-value incentives like vacations that customers perceive as valuable. Whether you’re running a plumbing business or selling braces, these incentive-driven campaigns attract highly interested leads who are ready to buy. John also explains the practicality of these techniques, which keep promotional expenses well in check, despite outwardly seeming big giveaways.

Red Hot Leads

If you’re looking to supercharge your marketing and outshine competitors, this episode is packed with actionable advice. Tune in to hear how simple tweaks in your marketing approach can deliver exceptional results and keep your business thriving.

“…if you give someone something like a vacation…three, four, or five nights to Vegas or Orlando or New York…and it's worth $1,000 but it only cost you $50, that's when you've got the winner.”

- John Dwyer

Want to get in touch with John Dwyer? 

Website: https://getmorejd.com

Website: https://theinstituteofwow.com

LinkedIn: https://au.linkedin.com/in/instituteofwow

Want to get in touch with Andrea Jenson?

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