In this episode of the Clientside Podcast Andrew Armitage talks to fellow agency owner Joe Birkedale about ABM in inbound marketing.
Joe explains what ABM is, he highlights how it isn't a new concept and gives some examples of how it has been used by reps previously. He explains how it can be implemented for both new and existing customers.
We discuss the three key phases of ABM and how using this more targeted approach seeks to connect with the decision making unit as a whole and not just connect with an individual who may ultimately not have the authority to place an order.
The Clientside Podcast
The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to [email protected] with details of a topic you’d love to talk about and the benefits that our audience would get from it.