Andrew Armitage talks to former BBC TV journalist and Business Story telling expert Steve Rawling about what Business Story telling is and how a story can be used for a positive impact.
We discuss how telling a story and sharing both the positive and negative business experiences allows those listening to relate and learn more about who you really are as a business.
We look at how having clarity over who your audience is and not speaking in the abstract can enable you to reach potential leads easier.
The Clientside Podcast
The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to [email protected] with details of a topic you’d love to talk about and the benefits that our audience would get from it.