Andrew Armitage is joined by Veronica Swindale, the MD of the North East Sales and Marketing Academy (NESMA) to talk about the digital skills gap in digital and marketing based roles.
In this episode we hear about how businesses need to create an environment of continual development and the reason for the skills gap we face is not because of a shortage of people, but a lack of high level qualifications. The pace of change in marketing is such that as soon as people become qualified, the marketplace has already moved on and education invariably can't keep up with what's current.
We also talk about culture and the importance of strategic planning, so rather than just telling stories, people understand why they're being told it, and for what, and who's benefit.
Finally, you can test your own digital skills with the A Digital Scorecard. Visit https://scorecard.adigital.agency to find out more.
Enjoy the episode!
The Clientside Podcast
The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to [email protected] with details of a topic you’d love to talk about and the benefits that our audience would get from it.