Keith Monaghan has sent email campaigns to millions of recipients for some of the world's most recognisable brands including Western Union, bike brands Specialized and Trek, Lucas Film and Nike.
In this episode, Andrew Armitage talks about privacy in email marketing (which is timely given the more recent announcement from Apple), whether email automation needs to be personalised and the importance of not over-complicating your campaigns.
Keith’s mission is to simplify marketing and help businesses of all sizes reach their customers with good, solid marketing that gets results. He's the author of 'Easy Email Marketing: 10 Simple Steps For Creating And Sending Email Your Customers Will Love'.
The Clientside Podcast
The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to [email protected] with details of a topic you’d love to talk about and the benefits that our audience would get from it.