A Digital's paid search expert Dean Duffield joins Andrew Armitage to talk about planning and preparing for a paid search campaign.
There's little point in simply setting up a few ads and giving Google some budget - the results will likely be disappointing.
In this episode, we'll talk about the planning and preparation needed before you start a paid search campaign and why it's not as straightforwards as turning on a tap o qualified leads.
The Clientside Podcast
The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to [email protected] with details of a topic you’d love to talk about and the benefits that our audience would get from it.