Perks or rewards in a crowdfunding campaign refer to incentives offered to backers who contribute to the campaign. These rewards are typically offered at different contribution levels, with higher rewards being offered for higher contribution levels.
Perks can range from small tokens of appreciation, such as a thank you note or a social media shoutout, to exclusive merchandise, early access to products, or even personalized experiences.
The idea is to offer incentives that are relevant and attractive to the target audience and motivate them to contribute to the campaign.
There are sooo many types of perks or rewards that can be offered depending on your campaign's goals and target audience and in this episode we talk about how to offer the most compelling and relevant perks (beyond a copy of your book!) to increase the success of your crowdfunding campaign.
Happy listening :))))
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The Crowdfunding Hub
Welcome to the world of crowdfunding, where innovators, dreamers, and changemakers come together to fund their projects, businesses, and causes. Crowdfunding is a dynamic fundraising approach that has taken the world by storm. But here's the catch – success can be elusive, with less than half of campaigns reaching their funding goals on most platforms.
That's where The Crowdfunding Hub steps in! We're your go-to resource for all things crowdfunding, offering insights, expert guidance, and a supportive community to help you reach your fundraising goals.
Our mission is simple: revolutionize the way individuals and organizations secure capital by creating a space where crowdfunding is the heart of the conversation. Our host, Victoria Bennett ran her first campaign ten years ago, a long time in crowdfunding years. So, join us as we explore the world of crowdfunding and unlock the secrets to success!
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Season 2 on the TCH Pod is all about book projects! Have you got a book in you? Is 2024 the year the world gets to read it?
We've been teaching authors how to crowdfund book projects, and now it's time to do our book. We are doing our crowdfund as a way of teaching, so you learn by following and backing....
Join our community of Authors here.