Andrew Swanson: The ROI‑Driven Video Playbook Every Marketer Needs in 2025
- E12
- 20:03
- April 22nd 2025
In this episode, Mike Kepka sits down with Andrew Swanson —founder of Forerunner, a boutique video agency based near Nashville— to unpack how purpose-driven video strategy is redefining what it means to get results. From building video funnels that track conversions to proving ROI for nonprofits and beyond, Andrew shares how his creative-meets-analytical mindset helped one client boost landing page engagement by 70% and unlock real-time data on what actually works. They also swap stories about their creative roots, why storytelling still matters more than ever, and how to combine emotion with metrics to create content that’s not just pretty—but profitable.
🔗 Connect with Mike:
🌎 kepkahouse.com
💼 linkedin.com/in/mike-kepka-91721751
📸 instagram.com/kepka
🔗 Connect with Andrew Swanson:
🌎 forerunner.tv
💼 www.linkedin.com/in/andrewforerunner/
💬 What’s your biggest challenge in video marketing? Drop a comment below!
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The Curious Creative
Join host Mike Kepka a.k.a. The Curious Create on an episodic journey with emerging businesses and marketing leaders as they uncover the hidden gems behind video strategies and analytics that propel brands to new heights.