Matt Fuller: How the ACDC Funnel Delivers Guaranteed ROI (Not Just Pretty Pictures)
- E18
- 23:59
- October 7th 2025
In this episode, Mike Kepka sits down with Matt Fuller—filmmaker, founder of The Inside Picture Company, and Hollywood veteran—to unpack how the ACDC (Awareness, Consideration, Decision Content) video funnel is moving video production from an expense to an investment. Matt, who transitioned from big-budget films to serving homebuilding and healthcare verticals , shares how his focus shifted from making "beautiful creative" to creating results-based video strategy. They break down the three stages of the funnel, how to use projections and data to justify your value, and how Matt's agency now offers clients guaranteed results (like 15 new appointments in 90 days).
🔗 Connect with Mike:
🌎 kepkahouse.com
💼 linkedin.com/in/mike-kepka-91721751
📸 instagram.com/kepka
🔗 Connect with Matt Fuller:
🌎 http://insightpictureco.com
💼 https://www.linkedin.com/in/thefullerman/
💬 What's your biggest challenge in proving the ROI of your video content? Drop a comment below!
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The Curious Creative
Join host Mike Kepka a.k.a. The Curious Create on an episodic journey with emerging businesses and marketing leaders as they uncover the hidden gems behind video strategies and analytics that propel brands to new heights.