Matt Gustaferro: The Art & Strategy Behind Video Production

In this episode Mike sits down with Matt Gustaferro, the creative force behind Hugo Creative, a DC-based video production company. Mike shares his fascinating journey from his years at The San Francisco Chronicle, where he documented the lives of eccentric characters, to his pivot into video production and strategy. He discusses the challenges of finding real, untold stories and how that experience shaped his approach to marketing content today.

💡 Key Takeaways from This Episode:

🔹 The art of making video content that actually drives results

🔹 Why authenticity is more than just a buzzword in creative marketing

🔹 Matt’s journey from photojournalism to leading a top video agency

🔹 How to blend emotion with data for truly impactful content

🔹 The importance of distribution & strategy—because great videos need the right audience.

🔗 Connect with Mike

🌎 kepkahouse.com

💼 linkedin.com/in/mike-kepka-91721751

📸 instagram.com/kepka

🔗 Connect with Matt:

🌎 hugo-creative.com

💼 linkedin.com/in/matt-guastaferro/

📸 instagram.com/hugo_creative

💬 What’s your biggest challenge in video marketing? Drop a comment below!

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