Nick Szpara: How to Pivot from "Gun for Hire" to Strategic Video Partner

In this episode, Mike Kepka sits down with Nick Szpara—National Sports Emmy winner and owner of Freedom Digital Media—to discuss the pivotal shift from traditional video production to results-based video strategy. Nick shares his journey of moving beyond one-off projects and "sending videos into the ether" to leveraging data and advanced tracking to quantify return on investment (ROI) for clients. They roleplay a pitch for a union recruiting video, breaking down how a single three-day shoot can be turned into a full-scale, multi-stage campaign (Awareness, Consideration, Decision) that dramatically increases conversions for apprenticeship programs and other corporate needs.

🔗 Connect with Mike:

🌎 kepkahouse.com

💼 linkedin.com/in/mike-kepka-91721751

📸 instagram.com/kepka

🔗 Connect with Nick Szpara:

🌎 https://www.freedomdigital.net/

💼 https://www.linkedin.com/in/nickszpara/

✉️ [email protected]

💬 What's your biggest challenge in justifying your video projects to the C-Suite? Drop a comment below!

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