Marketing an RWA Ecosystem

In this conversation, Sebastian discusses the challenges and strategies of marketing in the Web3 and blockchain space. He emphasizes the importance of trust, legitimacy, and credibility in building a successful project. Sebastian also highlights the need for a comprehensive marketing plan that includes various touchpoints and a balance between virtual and in-person events. He discusses the challenges of marketing in a rapidly evolving industry and the importance of showing consistent momentum. The conversation concludes with a focus on the importance of feedback and continuous improvement in marketing efforts.

Takeaways

• Trust, legitimacy, and credibility are crucial in marketing a Web3 or blockchain project.
• A comprehensive marketing plan should include various touchpoints and a balance between virtual and in-person events.
• Consistent momentum is important in the Web3 space to avoid being perceived as a zombie project.
• Feedback from the community is valuable for improving marketing efforts and meeting the needs of token holders.