Jack Thompson has over 20 years experience in producing and planning large scale events everything from trade shows to company events. And he has a very unique insight as far as what he plans on how he structures these events from the beginning to plan weeks and often months and sometimes even years before an event and really figure out what messaging framework is going to be for getting to know the ideal eyeballs and ideal target market to respond and attend the event.
KEY TAKEAWAYS
- When planning an event & sending invites, recognize the different groups of people then make a different messages so you know why they should attend.
- If you have a certain target age group, analyze which platform they usually use then use it as a tool for proper distribution of your campaign.
- Put yourself into your attendees’ shoes in order to better understand what they really need in order to entice more people to join.
- Use different message for your different audience. You can customize the delivery methods, methodology or methods itself.
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.
CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/bdietrich/
Facebook Page: fb.me/BrandonDietrichOnline
Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/
Social Assurance Media Official Website: http://socialassurancemedia.com/
My Official Website: http://brandondietrich.com/
The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.