Mike Watts is an experienced entrepreneur who has 6 startup companies under his belt. He’s founded three consecutive multi-million dollar companies in the last 10 years. Mike has successful exits from three companies including one for over $6 million. He even struck a deal with Daymond John from Shark Tank. Mike currently serves as CEO of LoveHandle, a fast-growing American manufacturer of patented custom smartphone grips and accessories where he leads a team of 30 full-time employees. Mike is a keynote speaker for entrepreneur and inventor groups as well a guest professor at Texas A&M University's entrepreneur program. Mike is a 2-time winner of the Aggie 100 Award for fastest growing companies and has been listed on the Fortune 5000.
KEY TAKEAWAYS:
- People’s attention are on mobile devices and so brands are obligated to make sure that companies are showing up where people are spending their time.
- We feature almost everyone that tags us as long as it’s appropriate. It helps amplify our fans and trying to highlight them and in the process it does shine a good light on our brand.
- Partnering with influencers, placing our product strategically into their feeds and then create a referral affiliate program that allows everybody to create a win-win environment where an influencer can use a code or a link to traffic through their fan based to the product if they believe in it.
- Choosing a brand name is our first goal when we initially started. Because when you choose the brand name you’re stuck once you have it. And if you have to change it, you lose all the equity in momentum that you might have had.
- People are moving away from TV into digital forms of consumption.
- LinkedIn is a platform for professionals that are a natural platform for businesses to communicate for lead generation for just general branding.
- If you want to get your brand out the best thing you could do is to create content to establish yourself as an expert in whatever category.
- Pick a social platform and try to create, spend a good portion of your day, engaging with who you think your target audience is, don’t spend too much time just talking about your product but try to engage with them more.
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.
CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/bdietrich/
Facebook Page: fb.me/BrandonDietrichOnline
Social Assurance Media Facebook Page: http://www.facebook.com/SocialAssuranceMedia/
Social Assurance Media Official Website: http://socialassurancemedia.com/
My Official Website: http://brandondietrich.com/
The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.