Mr. Gal Borenstein is a recognized international B2B and B2G expert and accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally for Defense, Aerospace, Supply Chain, Information Technology, Professional Services, and Manufacturing. Since its founding in 1994, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies optimize their brand promise and maximize their brand equity. Among Borenstein Group’s historical client engagements are trusted brands such as Amentum, Witt O'Brien's, STS International, PIXIA, InQuisient, AMRestore, Valiant, Supreme Group, Forrester Research, Marconi, IntelliDyne, Pragmatics, Aquent, ADT, Airbus North America, National Air Cargo, TCOM, Advantech Wireless, and Learning Tree International.
Borenstein is a vocal advocate for digital engagement across the corporate brand, from the C-Suite to Corporate Marketing to Customer Satisfaction and Employer Branding. Borenstein Group clients benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent digital creative and business objectives that serve the client’s bottom line.
He is the author of a business leadership book, "ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age", available in premiere bookstores and on Amazon, Barnes & Noble and Apple’s iBooks. Gal has published his first business leadership book "What Really Counts for CEOs". Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing and branding issues, as well as, been one of the top digital content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, DuctTapeMarketing.com, and other media.
Find Gal @
https://www.linkedin.com/in/galborensteinexecutiveprofile/
https://www.linkedin.com/company/the-borenstein-group
https://twitter.com/borensteingroup
https://twitter.com/GalBorenstein
KEY TAKEAWAYS
Making creativity a science
All about building trust and credibility
Why does advertising matter?
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.
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The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.