Episode #129 with Shuchi Sarkar | Pure Isolates
- S1E129
- 29:01
- May 18th 2020
Shuchi Sarkar formerly of HP and Compaq has taken on the role Chief Marketing Officer at a new life science’s company, Pure Isolates. Deep functional expertise in consumer and B2B marketing, in data & analytics, digital/social, omni-channel, content, marketing automation, demand generation, and driving end to end marketing solutions. Extensive experience in channel and retail marketing, PR, alliances and influencer marketing. Worked in country, region & WW roles. Recipient of industry awards including EFFIEs, Cannes Lions, “Innovative Marketer by Economic Times,” and “WIM Digital Marketer of the Year 2017.”
Find Shuchi @
https://www.linkedin.com/in/shuchi-sarkar/
KEY TAKEAWAYS
Tracking a customer through being a lead to where they purchase
Marketing is key even after purchase.
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.
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The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.