Eric joins Avellino Labs from Alcon, bringing 20 years of product development and commercialization experience in the ophthalmic surgical industry. Eric started his career in patient care and moved into industry in 1999 with Summit Technology, one of the first excimer laser manufacturers. He continued to develop and take commercial leadership positions within Summit, BD Ophthalmic Systems, and then Alcon. He has focused on introducing new and advanced technologies most of his career in global, regional, and country level roles while based in the Americas, Asia/Japan, and most recently, the Europe, Middle East, and Africa region
Find Eric @
https://www.avellino.com/en/about/leadership/
https://www.linkedin.com/in/eric-bernabei-09b4711/
@BernabeiEric
KEY TAKEAWAYS
Audience Targeting
Who is influencing your target audience ?
Looking at targeting and seeing who is influencing them
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.
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The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.