Episode #206 with Sarah Folmar | First Factory
- S2E206
- 30:35
- November 19th 2020
Sarah is the Digital Marketing Manager for First Factory, a nearshore software development company based out of NYC with its development operations in Costa Rica. She has close to a decade of experience in the digital marketing space since shifting away from her previous pursuits in journalism.
Sarah began with creating social media content calendars for local businesses, which soon evolved into a B2C brand position with a global pet product company. The shift from her B2C social media and email marketing campaign work brought her to consulting and Director-related work for B2B agencies — which coincided with Sarah’s newest role as mother to three children.
With an extensive background in building brands through digital marketing channels, Sarah has helped her team at First Factory craft a successful strategy in the B2B software development industry. These growth-proven initiatives have also been implemented in the recruitment marketing area of First Factory, translating to a significant boost in application traffic, applicant quality and brand awareness.
Find Sarah @
Sarah's LinkedIn: https://www.linkedin.com/in/sarah-folmar-940164150/
First Factory LinkedIn: https://www.linkedin.com/company/firstfactory
KEY TAKEAWAYS
Digital Marketing for Employee Recruitment
Helping YOUR agency attract additional talent.
ABOUT THE HOST
Brandon Dietrich is a principal at Social Assurance Media, a full-service online marketing company that helps you use online marketing to drive sales.
We developed The Digital Marketing Blueprint as a resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, training, free software and so much more.
CONNECT WITH US
LinkedIn: https://www.linkedin.com/in/bdietrich/
Facebook Page: https://www.facebook.com/brandon.dietrich2
Social Assurance Media Facebook Page: https://www.facebook.com/SocialAssuranceMedia/
Social Assurance Media Official Website: https://socialassurancemedia.com
The Digital Marketing Blueprint
The Digital Marketing Blueprint is a weekly show that owner/operators and marketing teams alike reference when understanding how to apply Digital Marketing in b2b organizations.
We aim to help you structure all of your online marketing programs in an efficient manner that will not be a drain on your organization.
We developed this resource exclusively for Owner/Operators and Marketing Teams alike specifically in the B2B space. Yes, many of these tactics can be applied successfully in B2C as well, however this is developed specifically for you and by you.
We are committed to making this platform a resource to help you with campaign ideas, tools, templates, techniques, trainings, free software and so much more.