A history of surveying and market research in Kenya with Boniface Ngahu from SBO Research
- S1E17
- 32:50
- December 7th 2016
Understanding the consumer is an important part of a lot of businesses.
Boniface is a director at SBO Research, a Market Research company that has been in business in Kenya since the mid-nineties.
After finding them on Google I went in for a chat and we spoke about his perspective of the market.
We discuss the change in political conditions that brought about the growth in market research industry, how drones are assisting researchers and whether an insurance policy will pay out if an eagle eats a chicken.
The East Africa Business Podcast: African Start ups | Investing | Entrepreneurship | Interviews
A podcast interviewing entrepreneurs and business leaders in the emerging market of East Africa. Host Sam Floy showcases companies operating across Kenya, Rwanda, Uganda, Tanzania and Ethiopia. Find conversations with companies ranging from solar power and food production to smoothies and toothpicks.