Episode 8 – The Impact of Digital Marketing Growth for Staffing + Recruiting Firms with Kelli Schutrop artwork
The Elite Recruiter Podcast

Episode 8 – The Impact of Digital Marketing Growth for Staffing + Recruiting Firms with Kelli Schutrop

  • S1E8
  • 28:44
  • April 16th 2021

In this exciting episode of the Elite Recruiter Podcast our guest Kelli Schutrop the Director of Sales and Marketing at Parqa talks about the impact of Digital Marketing for Staffing and Recruiting Firms.


We talk about:

  • How some executive search firms and tech search firms are bringing in up to 50% of their business with digital marketing
  • Things that you need to start preparing for as digital marketing has an increased role in the staffing and recruiting industry
  • Digital Marketing Steps that you can take today to increase business
  • The book that has had the largest impact on her career
  • How taking control of your calendar each day multiplies the amount of work she can get done



Kelli Schutrop is the Director of Sales & Marketing at Parqa and has more than a decade of marketing experience including marcom, PR, branding, and digital – focused specifically on the staffing industry. She spent years leading marketing in-house at staffing + recruiting firms and has consulted hundreds of owners across the country on how to utilize strategic digital marketing to drive results for their businesses. Kelli thrives off small business growth and previously in her career, she managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.

Parqa - https://parqamarketing.com/

Kelli Schutrop - https://www.linkedin.com/in/kellischutrop/

The Elite Recruiter Podcast

Earlier this year I started a Podcast called Recession Proof Leadership. 

I wanted to focus on leaders and how they are navigating or have navigated through tough times before.

I wanted to share the stories to as a beacon for light for other leaders as they navigated the tough environment.

The problem was shortly after creating it and lining up a few more interviews, some places and sectors caught on fire. 

Stock Market started to shoot up as millions were getting laid off, and hiring went crazy in some markets. 

Learning and sharing those stories was still a passion project but it just didn’t feel right as I was seeing triple digit gains in some of my smaller stock portfolios.

So I put that project on hold.

I double down on our firm.

But something over the year kept bugging me about still picking up the microphone to continue the project. 

But over the year the project evolved in my head.

Personally I was very successful as an internal recruiter in my space.

But as I made that scary jump from the inside, to my own firm, I was able to digitally surround myself with some of the industries best. 

Now I am relaunching the Podcast, I am want to share the success stories that I found with my industry peers.

I wanted to share the stories and the questions that I was asking early on.

How they got there.

What kind of work did it take.

Tips, Tools, and Tricks.

The Mindset needed to get them to where they are.

What they are doing with their success. 

Goals and visions for the future. 

So please join me on this journey as I interview some of the best in our industry and other industries on how they got to where they are now.

  • Benjamin Mena