Digital Sales & Marketing Tips for Recruiters with Clark Willcox

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Title: Digital Sales & Marketing Tips for Recruiters

Are you a recruiter looking to improve your digital sales and marketing skills? In this episode of The Elite Recruiter Podcast, host Benjamin Mena invites guest speaker Clark Willcox to share his insights on what it takes to succeed in today's recruiting industry.

Willcox, a successful recruiter and business coach, starts by emphasizing the importance of copywriting in the recruiting process. Recruiters should focus on adding value and relevance to their target audience through entertaining and meaningful posts. Willcox recommends finding someone who is good at copywriting and learning from them, as well as practicing regularly and learning from likes and comments.

The speaker goes on to discuss the qualities that successful recruiters possess, including the ability to adapt quickly, demonstrate quick learning and responsibility, and have tenacity. They also possess the skill of picking up on nuances during phone calls and are able to dig deeper to uncover information.

Creating systems, taking notes, and following up with people are crucial for a successful recruiter. Willcox instills this skill in his team when scaling, recognizing the importance of building confidence and owning self-worth to justify a recruiter's fee and stand apart in the industry.

If becoming a top biller is your goal, Willcox emphasizes the importance of being intentional and reverse engineering the process while building relationships. Top billers connect the right people with the right jobs and focus on making the best matches possible.

Social media can be a powerful tool for recruiters, but it's essential to understand your audience and focus on those who will resonate with your message. Willcox advises leaning into strengths, identifying what drives you, and asking for feedback to help identify areas of strength or potential focus.

Finally, Willcox touches on the importance of continuous learning and the ability to navigate life's gray areas effectively. Whether you're focused on maintaining a lifestyle or growing to a 100 million-dollar agency, systematizing your work can make it easier to scale your business.

In summary, digital sales and marketing skills are essential for recruiters to thrive in today's recruiting industry. By prioritizing copywriting, building relationships, honing crucial skills, and embracing continuous learning, recruiters can find success and make a difference for their clients and candidates.

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YouTube: https://youtu.be/MG2qETe3Xks

Clark's LinkedIn: https://www.linkedin.com/in/clark-willcox/

Need more support on your roles from vetted recruiters? Or, are you a successful recruiter who has capacity to work on qualified job orders. Reach out to Clark for more information on how to join the Digital Recruiter Split Req Board

With your Host:

Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/

Benjamin Mena Instagram: https://www.instagram.com/benlmena/

Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena

Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/