Training Our Competition Grew Our Recruiting Firm.

Firm owners, the Firm Leaders Summit runs November 16 to 18. Save your seat: https://firm-leaders-and-owners-recruiting-summit-2026.heysummit.com

This episode is brought to you by Atlas, the CRMx that actually understands context. It captures every interview, client call, LinkedIn message, email, and WhatsApp automatically, then tells you the next action to take. Learn more at https://recruitwithatlas.com/

Brooke Weinert and her husband Tommy had a plan: one of them would keep the paycheck while the other built a recruiting firm. Then their entire team at a 2,000-person government contractor was let go, and both of them were out at once. Within 48 hours they were at the dining room table with a spiral notebook, writing the business plan for what became Mount Indie, a cleared recruiting firm built for government contracting.

Eight years later, Brooke is founder and CEO, and the firm runs a second line of business most owners would be afraid to touch. Shadow Labs, their cleared recruiter training platform, trains in-house recruiting teams, often at the same companies Mount Indie recruits for. A mentor warned them it would cannibalize the firm. As Brooke tells it, the opposite happened: training clients keep coming back for surge support and their hardest-to-fill roles.

Brooke and Benjamin get into how a discounted favor for people they knew turned into a product, why she built a Client Readiness Framework after reading The Pumpkin Plan, and how a dashboard tracking every step from first submittal to offer tells her team which clients deserve their time. She breaks down Evergreen, the retainer model they built by listening to GovCon clients, including the client who went in-house, came back, and grew from 50 to 150 employees with Mount Indie embedded in their hiring. They also cover why Mount Indie has never hired an in-house salesperson, how a quarterly newsletter and LinkedIn content turn into clients over years, what EOS forced them to start doing, and why they earned a facility clearance but have no interest in becoming a prime.

If you have ever wondered what else your firm could sell without putting your recruiting business at risk, this one is for you.

What You'll Learn

• Why training your clients' recruiters can bring in more recruiting work, not less
• How a Client Readiness Framework shows which clients are worth your team's time
• How to structure a retainer for clients whose hiring swings with contract awards
• Why protecting your brand and your recruiters' bandwidth can be worth slower growth
• What EOS changes for recruiters who never planned on running a business
• How to test a new revenue line by talking to your clients first

Links

🔗 Connect with Brooke on LinkedIn: https://www.linkedin.com/in/brooke-weinert-6632752b/

🏔️ Mount Indie: https://mountindie.com/

🧪 Shadow Labs: https://shadow-labs.io/

🚀 Firm Leaders Summit: https://firm-leaders-and-owners-recruiting-summit-2026.heysummit.com

⚙️ Atlas: https://recruitwithatlas.com/

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