From SEO to AEO: The New Rules of Getting Found Online with Ryan Knoll
- S2E4
- 23:08
- August 16th 2026
Ryan Knoll has been doing SEO since before it had a name, and he says most of what's sold as "SEO" today is fluff. In this episode, he breaks down the two KPIs that separate real SEO from wasted ad spend, why the entire industry is shifting toward AIO (answer engine optimization), and exactly how to start showing up when people ask ChatGPT or Gemini for a recommendation instead of Google.
THE Home Service Hot Seat
Hosted by Michael Grigery, CEO of ClickCallSell, and Jonathan Maynard, this podcast dives deep into the strategies, challenges, and success stories of home service business owners.
We’re here to bring real talk and real stories from experts who share insights on scaling, profitability, the highs and lows of entrepreneurship.
Each episode, we put top-performing business owners, coaches, and industry leaders to uncovering the tactics they use to win in an ever-competitive market. From marketing and sales to operations and leadership, we cover it all — no fluff, just actionable takeaways.
Meet the Hosts
Michael Grigery is the CEO of ClickCallSell and a certified business coach with over 13 years of experience helping home service entrepreneurs grow, scale, and lead with clarity. With a background in franchising, digital marketing, and business coaching, Michael brings a tactical, high-energy approach to everything he does. He's passionate about making good businesses great and helping small business owners unlock their full potential through strategy, data, and relentless execution.
