Marketing Red Flags & Smarter Agency Partnerships for Home Service Businesses
- S1E8
- 37:12
- June 8th 2025
In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive deeper into advanced marketing strategies for home service businesses ready to scale.
They discuss transitioning from owner-driven marketing to technician-led marketing, the importance of tracking ROI, and how to implement long-term brand-building tactics like SEO, community engagement, and content marketing. They also break down how to leverage seasonal buying cycles, avoid wasted ad spend, and maximize your lead generation efforts.
Take your business to the next level with smarter, more strategic marketing. This episode is a must-listen, packed with insights you can implement right away.
Stay tuned for the next episode, where they’ll dive into optimizing operations for sustainable growth.
THE Home Service Hot Seat
Hosted by Michael Grigery, CEO of ClickCallSell, and Jonathan Maynard, CEO of Red Door LLC this podcast dives deep into the strategies, challenges, and success stories of home service business owners.
We’re here to bring real talk and real stories from experts who share insights on scaling, profitability, the highs and lows of entrepreneurship.
Each episode, we put top-performing business owners, coaches, and industry leaders to uncovering the tactics they use to win in an ever-competitive market. From marketing and sales to operations and leadership, we cover it all—no fluff, just actionable takeaways.
🎧 New episodes every week!
Meet the Hosts
Michael Grigery is the CEO of ClickCallSell and a certified business coach with over 13 years of experience helping home service entrepreneurs grow, scale, and lead with clarity. With a background in franchising, digital marketing, and business coaching, Michael brings a tactical, high-energy approach to everything he does. He's passionate about making good businesses great and helping small business owners unlock their full potential through strategy, data, and relentless execution.
Crayton Caudill is a home service operator and entrepreneur with firsthand experience scaling a concrete coatings business past $5 million in revenue. With a focus on leadership, execution, and personal growth, Crayton brings an operator’s perspective to the challenges of scaling, hiring, and transitioning from technician to leader. As co-host of The Home Service Hot Seat, he helps business owners think more clearly, make better decisions, and grow with intention.