The Forge Where Hard Things Happen: Business Growth, Leadership, and Mindset Shifts
- S1E12
- 46:42
- July 1st 2025
In this episode of THE Home Service Hot Seat, we step into The Forge, the space where pressure, discomfort, and tough decisions create real transformation.
From navigating client churn and building high-performing teams to breaking out of comfort zones and embracing the chaos of leadership, this conversation is all about the grit behind business growth.
We discuss openly the mental shifts required to stop playing defense, how to approach discomfort as a catalyst for leadership, and why doing the hard thing often leads to the right outcome.
This one’s for the entrepreneurs who know growth doesn’t come easy and wouldn’t want it any other way.
THE Home Service Hot Seat
Hosted by Michael Grigery, CEO of ClickCallSell, and Jonathan Maynard, CEO of Red Door LLC this podcast dives deep into the strategies, challenges, and success stories of home service business owners.
We’re here to bring real talk and real stories from experts who share insights on scaling, profitability, the highs and lows of entrepreneurship.
Each episode, we put top-performing business owners, coaches, and industry leaders to uncovering the tactics they use to win in an ever-competitive market. From marketing and sales to operations and leadership, we cover it all—no fluff, just actionable takeaways.
🎧 New episodes every week!
Meet the Hosts
Michael Grigery is the CEO of ClickCallSell and a certified business coach with over 13 years of experience helping home service entrepreneurs grow, scale, and lead with clarity. With a background in franchising, digital marketing, and business coaching, Michael brings a tactical, high-energy approach to everything he does. He's passionate about making good businesses great and helping small business owners unlock their full potential through strategy, data, and relentless execution.
Crayton Caudill is a home service operator and entrepreneur with firsthand experience scaling a concrete coatings business past $5 million in revenue. With a focus on leadership, execution, and personal growth, Crayton brings an operator’s perspective to the challenges of scaling, hiring, and transitioning from technician to leader. As co-host of The Home Service Hot Seat, he helps business owners think more clearly, make better decisions, and grow with intention.