The Real Cost of Expanding: Should You Open a Second Home Service Location?
- S1E13
- 45:49
- July 8th 2025
In this episode of THE Home Service Hot Seat, we break down the real numbers, risks, and mindset shifts behind expanding your business to a second location. If you’ve ever thought, “We’ve nailed it here, let’s just replicate it,” this conversation is your reality check.
We share lessons from owners who’ve leaped, some who crushed it, others who regretted it. From staffing struggles and leadership bandwidth to the hidden financial costs and culture dilution, we dig into what it really takes to expand without burning out or losing control.
📍 Whether you’re itching to scale or questioning if now’s the right time, this episode will help you make a smarter decision.
RESOURCES:
THE Home Service Hot Seat
Hosted by Michael Grigery, CEO of ClickCallSell, and Jonathan Maynard, CEO of Red Door LLC this podcast dives deep into the strategies, challenges, and success stories of home service business owners.
We’re here to bring real talk and real stories from experts who share insights on scaling, profitability, the highs and lows of entrepreneurship.
Each episode, we put top-performing business owners, coaches, and industry leaders to uncovering the tactics they use to win in an ever-competitive market. From marketing and sales to operations and leadership, we cover it all—no fluff, just actionable takeaways.
🎧 New episodes every week!
Meet the Hosts
Michael Grigery is the CEO of ClickCallSell and a certified business coach with over 13 years of experience helping home service entrepreneurs grow, scale, and lead with clarity. With a background in franchising, digital marketing, and business coaching, Michael brings a tactical, high-energy approach to everything he does. He's passionate about making good businesses great and helping small business owners unlock their full potential through strategy, data, and relentless execution.
Crayton Caudill is a home service operator and entrepreneur with firsthand experience scaling a concrete coatings business past $5 million in revenue. With a focus on leadership, execution, and personal growth, Crayton brings an operator’s perspective to the challenges of scaling, hiring, and transitioning from technician to leader. As co-host of The Home Service Hot Seat, he helps business owners think more clearly, make better decisions, and grow with intention.