Video, Local SEO & Brand Building | Advice for Home Service Businesses
- S1E16
- 26:14
- July 29th 2025
In this episode of THE Home Service Hot Seat, we sit down with ClickCallSell Account Manager Brian “Panda” Stevens to talk about what’s actually working in home service marketing today.
We cover the evolution of Video content, Brand building, what makes Local SEO work (and why most business owners are doing it wrong), and the biggest marketing misses that keep home service companies from standing out.
From offers and landing pages to how private equity is shifting the game, this episode is full of tactical insights for brands that want to grow smarter and louder.
THE Home Service Hot Seat
Hosted by Michael Grigery, CEO of ClickCallSell, and Jonathan Maynard, CEO of Red Door LLC this podcast dives deep into the strategies, challenges, and success stories of home service business owners.
We’re here to bring real talk and real stories from experts who share insights on scaling, profitability, the highs and lows of entrepreneurship.
Each episode, we put top-performing business owners, coaches, and industry leaders to uncovering the tactics they use to win in an ever-competitive market. From marketing and sales to operations and leadership, we cover it all—no fluff, just actionable takeaways.
🎧 New episodes every week!
Meet the Hosts
Michael Grigery is the CEO of ClickCallSell and a certified business coach with over 13 years of experience helping home service entrepreneurs grow, scale, and lead with clarity. With a background in franchising, digital marketing, and business coaching, Michael brings a tactical, high-energy approach to everything he does. He's passionate about making good businesses great and helping small business owners unlock their full potential through strategy, data, and relentless execution.
Crayton Caudill is a home service operator and entrepreneur with firsthand experience scaling a concrete coatings business past $5 million in revenue. With a focus on leadership, execution, and personal growth, Crayton brings an operator’s perspective to the challenges of scaling, hiring, and transitioning from technician to leader. As co-host of The Home Service Hot Seat, he helps business owners think more clearly, make better decisions, and grow with intention.