Delivering Successful Data Initiatives in the Energy Sector, Rosina Norton artwork
The Hypercube Energy Podcast

Delivering Successful Data Initiatives in the Energy Sector, Rosina Norton

  • S1E26
  • 29:42
  • September 26th 2024

In this episode, Adam is joined by Rosina Norton, a data specialist in clean and climate tech. 

Rosina sits down to discuss the confluence of traditional and modern ways of working across the industry, the varying access to existing data, and how to handle clients who don’t (and do!) understand AI and other emerging technologies.

Adam and Rosina also go on to talk about the rise of “tiny ML”, the smaller implementations of machine learning that tend to be locally hosted, as opposed to the infrastructure being hosted offsite or in the cloud – very beneficial for those in areas of low connectivity. 

The conversation also touches on the more ‘day-to-day’ side of being a freelance data consultant. Rosina spends a lot of time with SMEs and their data teams, assisting them in the analytics of their new systems and navigating the dangers of trust degradation in working relationships.

She talks about the art of selling a new data process to a business, and Adam shares his thoughts on managing expectations with clients. 

Together, Adam and Rosina discuss: 

  • The new opportunities being created via tiny ML
  • The day in the life of a freelance data and AI specialist
  • Advice on client management in the energy sector 
  • Rosina’s advice for other data specialists in the field

The Hypercube podcast sits down with leaders in the energy and utilities sectors to explore how data analytics can help businesses make smarter decisions and accelerate business growth.

Chapter Markers

[0:44] Introduction to Rosina and her data consultancy work

[2:41] The biggest opportunities facing the energy sector in regards to data and AI

[07:47] The rise of “tiny ML” and the opportunities available

[10:29] The day-to-day life as a data consultant

[14:49] Educating clients and the art of managing their expectations

[18:55] How to convince clients to invest in new data strategies

[24:05] Rosina’s advice for the next generation of data consultants 

Useful Links

Rosina’s LinkedIn: https://www.linkedin.com/in/rosina-norton

The Hypercube Energy Podcast

The Hypercube Energy Podcast explores the application of technology, data and AI across the energy sector.

In the fast-moving energy landscape, organisations of all sizes need to understand and adopt emerging tech to tackle complex problems, identify new areas of innovation and capitalise on opportunity.

What should an energy technology strategy look like?

How do we identify what problems to solve first?

What innovations are being made in the industry?

These are the questions that host Adam Sroka seeks to answer on this show.

In each episode, he sits down with tech experts and business leaders from the energy sector to understand exactly how they are solving energy-specific data challenges today.

You can learn more about Hypercube - Energy Technology Partner at wearehypercube.com

Join the Beyond Energy Community: wearehypercube.com/join-the-community/