Brand Activism: Should Brands Take a Stand?  artwork
The Kris Ruby Show

Brand Activism: Should Brands Take a Stand?

  • 1:01:25
  • June 12th 2020

Brands are racing to support social justice movements on social media with hashtags, black squares and donations to organizations.

But many of these same brands are now being called out for not having people of color on their board, lack of diversity in the hiring process and not being open to second-chance hiring practices.

Every business owner, social media manager and brand manager is faced with the same question: how does a brand navigate through the protests that are taking place online and how do brands make real change?

Kris Ruby, the CEO of Ruby Media Group, a top New York public relations firm with 13+ years of experience in crisis communications, will host an informative discussion with two leading advertising executives on the right way (and wrong way) for companies to navigate brand activism.

In this episode we discuss:

• Brand activism or brand neutrality: What is the right call for your business?

Influencer Marketing & Slacktivism: Should you unfollow influencers who don’t use their platform to post about social movements?

Hashtag Activism Case Studies: Case studies of brands who got it right and examples of brands that failed (learn from their mistakes with insights and analysis from Vincent Bragg and Marcus Glover)

Criminal Justice Reform: The important conversation missing on social media and why second chance hiring matters in the topic of social justice plus an exclusive interview with Vincent Bragg who shares how the PPP loan is unavailable to those with specific criminal histories and why business owners must raise awareness about this if they want to make meaningful change, fast.


Kris Ruby | Founder & CEO

Ruby Media Group


Marcus Glover | Board Chair

Defy Ventures

Vincent Bragg | Co-Founder & CEO



Westchester County Business Journal


Brand Activism | Should brands take a stand on social justice issues? 

The Kris Ruby Show

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