Just Words - Automating Content A/B Testing using AI with Neha Mittal, Ex-Twitter & Pinterest Growth Lead | Episode 17
- S1E17
- 38:31
- July 18th 2024
Did you know that changing a Twitter notification from "Elon tweeted" to "Elon just tweeted" once led to a gain of 800,000 users?
In this episode of The Lobster Talks by Lobster Capital, host Gabriel Jarrosson interviews Neha Mittal, founder and CEO of YCombinator-backed Just Words. Neha shares her journey from leading growth at Twitter and Pinterest to starting her own company focused on AI-powered personalized messaging. She reveals how a simple copy change experiment at Twitter sparked the idea for Just Words and discusses the challenges she faced, including a co-founder breakup mid-Y Combinator. Neha explains how Just Words differs from existing A/B testing tools and email service providers by focusing on user-centricity and infinite content testing. She also provides insights into the company's future vision of hyper-personalized communication and the role of AI in revolutionizing marketing.
EPISODE IN A GLANCE
-Meet Neha Mittal: Founder of Just Words
-The Birth of Just Words: From Twitter to Pinterest
-How Just Words Stands Out in a Crowded Market
-Building the Future: Products and Vision of Just Words
-Collaborating with Big Names: Grammarly and BeReal
-Navigating Co-Founder Breakups: Lessons Learned
-Finding the Right Co-Founder: Trust and Vision
-Advice for Solo Founders: Trust Your Gut
-Intuition in Business
-Fundraising Challenges and Resilience
-The Impact of YC and Community Support
-Vision for Just Words
-Book Recommendation → The Tao of Pooh Paperback by Benjamin Hoff
ABOUT NEHA MITTAL
Neha Mittal is the CEO & Co-founder of just words. She was the head of product for Retention & Growth at Pinterest and at Twitter. She also co-founded CityStructure and was the founding engineer at Sensorflow. She has also held product & engineering roles at the Chan Zuckerberg Initiative and Goldman Sachs.
CONNECT WITH NEHA MITTAL
Website → https://justwords.ai
LinkedIn → https://linkedin.com/in/neha01mittal
LinkedIn → https://www.linkedin.com/company/justwordsai/
GRAB THE BOOK NEHA RECOMMENDS: The Tao of Pooh Paperback
by Benjamin Hoff → https://a.co/d/dNPfw8G
ABOUT GABRIEL JARROSSON
Gabriel Jarrosson is a seasoned investor and entrepreneur with over a decade of experience in the startup space and the General Partner of Lobster Capital. He has invested over $25M in Y Combinator startups. Having sold three of his own startups, he shares his expertise in his books "My Investor Secrets" and "Investing in Startups: x100 or Nothing."
CONNECT WITH GABRIEL JARROSSON
YouTube → https://www.youtube.com/@lobstercapital
Website → https://www.lobstercap.com/
LinkedIn → https://www.linkedin.com/in/gabrieljarrosson/
Instagram → https://www.instagram.com/lobstercapital/
Tiktok → https://www.tiktok.com/@lobstercapital
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