90% Lose Debt Lawsuits — He Built the Fix
- S2E48
- 48:35
- June 3rd 2025
He was getting sued. Now his startup helps millions fight back — and win.
In this founder-first, no-fluff conversation, George Simons breaks down how SoloSuit is dismantling a $3.5B legal industry — one lawsuit at a time. From bootstrapped beginnings and courtroom chaos to SEO-powered growth and AI-driven debt settlement, this episode is a crash course in building a business with compounding advantages and real-world impact.
What you’ll learn:
Why 90% of debt lawsuits are lost by default — and how SoloSuit flips the script
How George bootstrapped his first product in law school using free court data
The tactical role of SEO, YouTube, and content marketing in scaling user acquisition
How AI is being used to mediate settlements and unlock trust in the legal system
The business model shift that brought both debtors and collectors onto the same platform
Why growing “slow and steady” might be the best path to building a unicorn
📌 Watch now and subscribe for more smart, fast, founder-first interviews.
Chapters:
00:00 Welcome to The Lobster Talks
00:29 Introducing George Simons and Solo Suit
00:54 How Solo Suit Helps Consumers
02:52 The Evolution of Solo Suit's Services
04:08 The Legal Landscape and Solo Suit's Impact
07:20 Solo Suit's $4,700 Giveaway
09:55 Navigating Legal Challenges and Building Relationships
16:58 Customer Acquisition Strategies
25:02 Early Success and First Customers
25:29 Implementing Payment Systems
26:49 Growth and Customer Base Expansion
28:42 Business Strategy and Philosophy
30:06 Sustaining and Scaling the Business
36:52 Future Vision and AI Integration
42:01 Conclusion and Final Thoughts
🎧 Listen on the go:
Spotify: https://spoti.fi/4m2K7ah
Apple: https://apple.co/4cZ8RMm
The Lobster Talks Podcast by Lobster Capital
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