In this episode of "The Marketing Nerdz Podcast", Sandhya Valecha, the CoFounder of "The Marketing Nerdz" shares with you one of the three Secrets to Get More Sales with Digital Marketing.

Doesn't matter what Digital Marketing platform you use - these secrets work well. Whether you use Facebook, Instagram, Google, YouTube, LinkedIn, these secrets can help you in creating effective digital marketing campaigns to get more sales.

Doesn't matter what form of copy you're using for your marketing - these secrets work well. Whether you use ad copy, blog posts, website content, social media content, video content - these secrets work well in ensuring the success of your digital marketing campaigns.

So ready for the 1st of the 3 Secrets to Get More Sales with Digital Marketing?

Great, so in this episode, Sandhya shares the 1st Secret with a small story and an example.

She talks about the story of a fast-selling lazy lady at a perfume store in contrast with the story of the second saleslady who's neatly dressed, presentable & pleasant.

Sandhya goes on to demonstrate how the second saleslady understood the first secret to Get More Sales with the examples of Christian Dior and Carolina Herrera.

What did the second saleslady do that the first one missed?

She made the buyer comfortable by being friendly, by not being salesy!

She used the 1st Secret to Getting More Sales. She did not make the buyer feel like they are being sold. She allowed the buyer to be in the driver's seat and being in control of the buying process.

And so the 1st of the 3 Secrets to Get More Sales with Digital Marketing is that People Don’t Like to be Sold. Sandhya explains this in detail with personal examples about Zara and her own shopping trip.

Things to Remember to Get More Sales with Digital Marketing

Overall, from all the examples Sandhya shares in this episode of "The Marketing Nerdz Podcast", it can be deduced that people like shopping but they don't like to be sold.

Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don't want to feel like they are being controlled.

Whether you're selling a product or a service using Facebook ads, or Instagram ads, Google or YouTube ads or LinkedIn ads or doing digital marketing in any form, understanding and implementing this secret will help you in creating effective campaigns that get more sales.

Remember, your job is to help your prospective buyer. No matter what form of copy you're using - be it ads or blog posts, be it website content or social media content or video content - use this secret if you want to Get More Sales with Digital Marketing.

To conclude, your prospective clients or customers like to buy things. But they don’t like to be sold. Remember this. Whether you’re writing an ad copy for any digital marketing campaign or platform or writing a social media post, don’t be pushy or salesy. Entice or appeal to them instead of being pushy. Let the sale flow naturally - just like it did in the perfume scenario offered by the 2nd saleslady in the story Sandhya shares in this episode of "The Marketing Nerdz Podcast".

If you want to know the next 2 Secrets to Get More Sales with Digital Marketing, make sure you come back tomorrow and day after. Yup, in tomorrow's episode of "The Marketing Nerdz Podcast", Sandhya will share the 2nd Secret to Get More Sales with Digital Marketing.

So stay tuned.

Ep #28: How to Use Instagram to Grow Your Local Business

The Marketing Nerdz Podcast