Ep #42: Major Facebook Advertising Update!

In this episode of The Marketing Nerdz Podcast, CEO Karan Dharamsi speaks about the latest update on Facebook advertising and how you too can make the most of this new update.

  This new update now allows you to create a custom audience for facebook targeting out of everyone who is engaged with you on Instagram!   Yes, that's right! Now you can easily create a custom list of everyone who engages with you through your Instagram account and run ads for them on Facebook.   But before we proceed, if you are wondering what a custom audience is, go check out the complete video on our YouTube channel "The Marketing Nerdz" where we speak about Facebook custom audience and how to create your own custom audience list.   And once you are back, here are the 3 simple steps you need to follow to start using this new Facebook Update:   Step 1: The first step is to link your Instagram account to your Facebook business page. And if you are using your personal account on Instagram, you need to turn it into an Instagram business account.   Step 2: Once you have your accounts linked, login to Facebook ads account and go to custom audience.   Step 3: Once you have selected the custom audience option, you need to select engagement and create a list of people who have engaged with you and then select Instagram. This will help you create a custom list of everyone who is engaged with you on Instagram.   It's that simple...   Now if you too have been running ads and re-targeting ads, you would agree how awesome this new update it and how it can increase your ROI.   You can easily run re-targeting ads in the form of video ads, canvas ads, display ads and so much more on Facebook, to the audience that you have been interacting through Instagram.   This update is a huge boon for various B2C brands and having tested the same, it has a great potential to reach out to your audience and also, it will soon kill all the other re-targeting ads.   So, before it gets too late, make the most of this latest update and take this opportunity to grow your business!